Add Chinese direct-to-consumer ecommerce store and in-country order fulfillment for the audio technology specialist
MINNEAPOLIS – June 29, 2017 – Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it has joined forces with sound and communications technology specialist, Jabra, to expand the brand’s global ecommerce business. Together in just 24 months, the companies have launched localized direct-to-consumer (D2C) online stores for Jabra across more than 50 countries, including Australia, Denmark, Great Britain, Hong Kong, Japan and the U.S. The global stores at www.jabra.com feature their portfolio of award-winning wireless Bluetooth headphones and speakers.
“Jabra has had ambitious goals since 2014 to launch and grow our ecommerce business across the globe,” said Jonas Forsberg, vice president, global online sales and marketing for Jabra. “Digital River has been a trusted partner in this mission, and provided the direct-to-consumer ecommerce expertise and solution that has enabled us to quickly scale across more than 50 countries in two years. Digital River’s ability to take on the local payments, compliance and tax requirements has been key to our rapid expansion.”
Most recently, Digital River opened up a Chinese D2C ecommerce store for Jabra. The store supports an in-country physical product fulfilment solution, which is difficult to establish and can be ineffective without the proper in-country expertise and local business entity structure. McKinsey&Co estimated that China is the world’s largest online retail market at approximately $630 billion of sales in 2015, which is nearly 80 percent larger than the market in the United States.
“With such enormous sales opportunities, many brands understandably are eager to enter China no matter what it takes. Usually, that means sacrificing control over their brand experience by selling exclusively through third-party marketplaces as well as shipping their products cross border,” said David Woolenberg, Digital River’s senior vice president of global sales. “Jabra’s approach – adding a D2C store to their existing indirect channel solution – allows them to fully manage their brand experience and speed the last mile delivery to their consumers. We are thrilled to have partnered with this market leader in creating a blueprint for high-tech brands to not only sell direct to online consumers in China, but also achieve aggressive global growth.”
Jabra, part of the GN Group, is a leading developer and manufacturer of communications and sound solutions. We are committed to letting people hear more, do more and be more than they ever thought possible. We believe that through sound, we can transform lives. Jabra innovates and empowers with sound solutions for businesses and consumers, producing corded and wireless headsets, portable and in-office speakerphones, and sports earbuds. Jabra employs 1,000 people worldwide, and produced an annual revenue of DKK3.5 bn in 2016. The GN Group operates in more than 90 countries, and has almost 150 years of experience in innovation and delivering reliability and ease of use. Founded in 1869, employing over 5,000 people, and listed on Nasdaq Copenhagen, GN makes life sound better. www.jabra.com
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. © 2016 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. (Design and specifications subject to change without notice). All other company and product names included herein are trademarks, registrations, copyrights or the property of their respective owners.
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