MINNEAPOLIS — Dec. 2, 2011 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it engineered and launched a new, high-capacity e-commerce solution that can capture in excess of 6,000 online orders per second on a global basis. Built to handle sudden spikes in traffic and large-volume orders, the high-performance solution is ideal for managing the increased order demands associated with hotly anticipated merchandising events, door buster discounts, and preorder sales or releases of digital titles and physical products, including massively multiplayer online games (MMO) and collectible items.
Digital River’s High-Capacity Order Solution is built on the backbone of the company’s Global Commerceâ„¢ enterprise system, which supports tens of thousands of online businesses around the world. To streamline and regulate the online order process for on-demand software and game titles as well as consumer electronics products, the Digital River solution places online shoppers in a virtual checkout line to capture their orders. After receiving the orders, the system then processes the purchase and payment on a first-come, first-served basis. Once a successful purchase has been completed, a notification, and if required a digital license key, is sent to the consumer.
“For many consumers, the online order experience for high-demand items historically has been fraught with system unavailability, frustration and an inability to place orders. Those days are over,” said Joel Ronning, Digital River’s CEO. “We’ve worked closely with our clients to deliver a solution that significantly upgrades the online order process and end-user experience. In the meantime, we have managed record-setting product launches for our clients — while our technology has worked behind the scenes capturing not only product orders and sales but also the excitement of many brand enthusiasts.”
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support e-commerce operations through the high-capacity online order solution; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.
Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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