Recognized in two categories — Established Software and Applied Analytics — for ecommerce innovation in virtual reality and global logistics
MINNEAPOLIS — Sept. 19, 2016 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, is recognized by the Minnesota High Tech Association (MHTA) as a finalist in two categories for the 2016 Tekne Awards — Established Software and Applied Analytics — for its ecommerce innovation in virtual reality as well as global logistics and fulfillment. The Tekne Awards honor Minnesota companies and individuals who have shown superior technology innovation and leadership.
In the Established Software category, which honors innovation in software development or applications that enhance productivity and efficiency for business or consumer use, Digital River is being recognized for its ability to power ecommerce inside the virtual reality experience, opening a new consumer sales channel for brands.
“With its life-like, immersive experience, we believe virtual reality is the next frontier of ecommerce,” said Jason Nyhus, vice president of global marketing and communications for Digital River. “Virtual reality gives companies a new way to create strong, emotional connections between their brands and consumers that other buying channels simply can’t replicate.”
In the Applied Analytics category, which honors innovative applications for turning data driven insights into improved business processes or outcomes, Digital River is being recognized for its ecommerce advancements in global logistics and fulfillment. The company’s Smart Sourcing solution enables online merchants to implement a strategic sourcing plan that optimizes the delivery of products to customers through a network of nearly 50 fulfillment partners with 150 warehouses in 20 countries.
“Shoppers have grown accustomed to short shipping times; gone are the days of setting up one or two large warehouses to store and ship products,” added Nyhus. “Online merchants must create a large, reliable network of warehouses around the world, which is often complicated and costly. By connecting to Digital River’s Smart Sourcing platform, they can connect to logistics partners to build a global sourcing and shipping network that gets orders to customers more quickly and cost effectively, with an improved brand and user experience.”
Presented by the MHTA, the Tekne Awards annually recognize Minnesota’s best and brightest technology users and developers in innovation, development, education, commercialization and management. A full list of finalists is available online at http://www.tekneawards.org.
“Each year, MHTA seeks out companies and people leading the way in innovation in Minnesota,” said Margaret Anderson Kelliher, president and CEO of MHTA. “These advancements are changing the way people all over the world live and work, and the Tekne Awards recognize those achievements.”
The 17th annual Tekne Awards program will be held on Wednesday, Nov. 16 at the Minneapolis Connection Center, starting with a VIP reception at 4:30 p.m. CT. The awards ceremony will commence at 7 p.m. CT and will be emceed by Paul Douglas, author, entrepreneur and meteorologist.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit https://www.digitalriver.com or follow Digital River on Twitter at https://twitter.com/DigitalRiverInc.
About Minnesota High Tech Association (MHTA)
MHTA is an innovation and technology association united in fueling Minnesota’s prosperity. We help bring together the people of Minnesota’s technology ecosystem and lead the charge in directing technology issues to Minnesota’s state capitol. MHTA is the only membership organization that represents Minnesota’s entire technology-based economy. MHTA members include organizations of every size âˆ’ involved in virtually every aspect of technology creation, production, application and education in Minnesota. Find out more online at http://www.mhta.org or follow MHTA on Twitter at http://twitter.com/MHTA.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Twitter Tags: @DigitalRiverInc, @MHTA, #TekneAwards
Click to Tweet: Congrats to @DigitalRiverInc on being a finalist for 2 of @MHTA’s #TekneAwards for work in #virtualreality and global #logistics