Digital River Offers My Commerce, Leading E-Commerce Solutions for Small- to Medium-Sized Manufacturers and Software Publishers

MINNEAPOLIS — March 31, 2011 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced its Digital River® My Commerceâ„¢, an e-commerce offering for the global, small-to-medium-sized business (SMB) software, digital content publishing and physical goods markets. My Commerce is a robust set of global e-commerce solutions, each separately tailored for a unique segment of the market, and collectively designed to provide SMB publishers and manufacturers with unmatched scalability and flexibility at affordable price points. My Commerce is based on a do-it-yourself e-commerce model with short click-through contracts, global e-commerce features and customizable e-store set-up options.

“Digital River is committed to providing global e-commerce solutions for the SMB space at prices that are both highly competitive and compelling,” said Joel Ronning, Digital River’s CEO. “The upgrades and enhancements we continue to make to the My Commerce solutions reinforce our ongoing efforts to offer SMBs the flexible tools they need to scale their e-businesses on a global basis, increase their efficiencies and grow their online businesses. With price points as low as zero percent, we are leading the way in helping to break down the barriers to entry so companies of all sizes can be selling online in just minutes or hours rather than days.”

The My Commerce offering includes RegNow, share*it!, SWREG, eSellerate, Reg.Net and CCNow. The solutions each are built on similar core global e-commerce infrastructures, and enable publishers and manufacturers to serve a variety of unique and focused business requirements, including going global, targeting business customers and Macintosh users, achieving greater online product distribution, working with affiliates, and closely managing their content and subscriptions. Some of the key features of My Commerce are:

  • User interfaces that include full site and cart merchandising tools, as well as shopping cart and order page customization capabilities;
  • APIs to manage products and catalogs more efficiently;
  • Localization tools to display sites in any language;
  • More than a dozen global display currencies and a broad range of regional payment methods;
  • Robust subscription functionality, including trial subscription features, communication tools and customer self-service tools for online subscription management;
  • Additional online marketing and distribution channels through one of the largest affiliate networks for software publishers as well as a broad software reseller network; and
  • Competitive, budget-conscious price points, including zero percent on SWREG.

Digital River My Commerce is part of Digital River’s portfolio of global e-commerce solutions, which also includes Digital River® Global Commerceâ„¢ and Digital River® Commerce Expressâ„¢. This trio of solutions focuses on building and optimizing the online marketing and sales of digital and physical products across international borders. Global reach is central to the solutions, which is why they support a range of local and global payment methods, currencies, languages and ever-changing regulations like taxes, privacy issues, export laws, currency exchanges, recycling fees and more.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, call +1 952-253-1234, or follow the company on Twitter.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.