Digital River Offers Online Merchants Enhanced Administrative Toolset for Managing their Global E-Commerce Sites


MINNEAPOLIS — Dec. 13, 2011 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced an enhanced administrative toolset that offers multi-national software and games publishers as well as consumer electronics manufacturers greater control, flexibility and speed to build and manage their online stores. Using the new self-service tools will make it easier than ever before for online merchants to quickly build, preview and manage store pages to maximize shopper conversion rates at a local level for products, markets and Web-enabled devices.

Built into the company’s global e-commerce solution, the enhancements include:

  • Layout gallery — Simplify the creation of product, category and checkout pages with multiple templates. These easy-to-use layouts draw upon Digital River’s global expertise in creating an optimized shopping experience for specific markets, products or devices.
  • Store preview — Display current and future store sites, page designs and offers across global markets before launch. A link also can be created and viewed outside of the administrative tool for external review.
  • Audit history — View site revisions in one complete, time-stamped log that clearly presents edit details and identifies the user who made the changes. The history log also can accurately correlate administrative or design changes to site successes or stoppages.

“To be competitive in today’s online markets, companies need to be able to rapidly scale their commerce operations on a global basis. At the same time, they need to tailor their shopper experience at a local level,” said Joel Ronning, Digital River’s CEO. “With these enhancements to our commerce solution, we offer companies the flexibility to operate globally while targeting customers at a micro-level in an easy and manageable way.”

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support e-commerce operations using the enhanced self-service capabilities of its enterprise commerce solution; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.,/p>

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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