Wins business from cloud data protection company, Acronis
MINNEAPOLIS — July 13, 2016 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it has unlocked access to its MarketForceâ„¢ digital marketing agency. Until recently, MarketForce’s international services were limited to clients using Digital River’s global ecommerce solution. Now, B2C and B2B companies — regardless of their ecommerce solution of choice — can take advantage of MarketForce’s managed digital marketing programs.
“We are leveraging the expertise our MarketForce agency has developed over the past decade growing the ecommerce businesses of some of Digital River’s premier clients and extending our services to companies outside of Digital River’s ecommerce client base,” said Brad LaRock, Digital River’s vice president of MarketForce. “As the marketing agency for a global ecommerce provider, we understand how international marketing programs impact the entire shopper journey, from acquisition through checkout. We then use these insights to inform our digital marketing practices and recommendations. The end results for our agency customers are stronger customer relationships, higher shopper conversions and ultimately more sales.”
Companies who have benefited from MarketForce’s comprehensive digital marketing programs include Nuance, VMware and Logitech, among others, as well as new customer Acronis, a global leader in hybrid cloud data protection. Acronis engaged MarketForce to improve forecasting and maximize the growth potential of its international paid search program. To gather more detailed insights into its consumer segments and interests, Acronis charged MarketForce with developing a thorough demographic profile of its customer base. The resulting data will play a valuable role in defining and shaping strategies for Acronis’s upcoming campaigns. In the future, Acronis plans to expand its partnership with MarketForce and grow its affiliate marketing program by taking advantage of Digital River’s OneNetworkDirectâ„¢ affiliate network.
“Because MarketForce’s experience working with multi-national companies aligns well with our company’s profile, we knew that the agency could deliver both the global and industry expertise our business required,” said Julie Toman, Acronis’s vice president, global online sales. “With a strong focus on ROI and conversion optimization, MarketForce has provided us with the metrics, insights and recommendations needed to make more strategic decisions about our ecommerce business.”
Digital River’s MarketForce agency is led by an international team experienced in direct response and digital marketing. The team, which spans North America, Europe and Asia, offers companies world-class strategic consulting services, an agnostic approach to using third-party marketing tools and technologies, and a robust portfolio of digital marketing services. On behalf of its clients, the agency manages CRM activities, affiliate marketing, search engine marketing, display advertising, site optimization, user experience testing, web analytics and attribution modeling, and creative services, among other programs. MarketForce is committed to helping global companies acquire new customers, convert more shoppers, drive more revenue and increase customer lifetime value.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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