Global ecommerce provider is shortlisted for Best B2B Marketing Content Strategy
MINNEAPOLIS — Sept. 28, 2016 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced it is a finalist for The Drum Content Awards. The company was nominated for Best B2B Marketing Content Strategy. The ecommerce provider earned its latest spot on a U.K. award list for an integrated online and social media marketing campaign, which compared the ecommerce potential of European countries competing in the 2016 European Football Championships in head-to-head style rankings. The campaign included relevant statistics about market opportunities as well as recommendations for how brands can build successful ecommerce businesses in various European countries.
Jason Nyhus, vice president of global marketing and communications for Digital River, said, “In online and social media marketing, timing is crucial. Our marketing team capitalized on the popularity of the 2016 European Football Championships and creatively wrapped a compelling ecommerce angle around the event. We are excited that our campaign built excitement among our prospective clients as well as the judges of The Drum Content Awards.”
Now in its second year, The Drum Content Awards honor the best in modern marketing. The Drum recognizes agencies, brands, publishers and platforms that demonstrate excellence and innovation in designing creative content that engages consumers.
This year’s winners will be announced at The Drum Content Awards ceremony on Nov. 2, 2016, at the Marriott Grosvenor Square Hotel, London. Find out more: http://www.thedrumcontentawards.com/
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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