Digital River Supports Global Launch of New Cisco Linksys European Online Consumer Stores


MINNEAPOLIS — Nov. 22, 2011 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, today announced that it is providing e-commerce services to support the launch and e-commerce operations of the Cisco Linksys® online stores throughout Europe. Digital River will manage the online sale and global payments for Cisco Linksys products in 14 European countries, including Denmark, Finland, the Netherlands, Norway, Poland, Sweden, and the United Kingdom. The commerce sites are planned to launch by the end of the year.

“Online purchasing behaviors are changing and e-commerce is becoming a more common way to shop due to convenience, research and deals,” said Neeraj Tolmare, director, worldwide e-commerce and digital marketing, Cisco Home Networking Business Unit. “To meet the expectations of our global customers, we needed to team with a company that had deep experience managing or successfully mitigating the complex risks of conducting e-commerce across multiple European countries. Digital River met these criteria, enabling us to focus on further strengthening our customer relationships.”

“An increasing number of global online shoppers are choosing to purchase products directly from the manufacturer,” said Tom Donnelly, president and chief operating officer of Digital River. “Digital River’s multi-channel e-commerce solutions, combined with more than 15-years of global e-commerce experience, provide us with the tools and knowledge necessary to help industry leaders, such as Cisco, build powerful direct relationships with their customers.”

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support e-commerce sales via Cisco’s Linksys stores; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #ecommerce, #DigitalRiver, #officiallinksys

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