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Digital River to Offer Commerce and E-Marketing Webinars during December

Continuing e-commerce webinar series offers expert advice about engaging online customers and accelerating global online sales

MINNEAPOLIS – Dec. 3, 2013 – Digital River, Inc. (NASDAQ: DRIV) announced new free webinars in its ongoing E-Commerce Webinar Series. Geared for online marketers as well as e-merchants, the educational webinars will explore commerce and marketing strategies designed to engage shoppers and accelerate online sales across multiple channels, devices and geographies. The December webinars, which are now open for registration, include:

Maximizing Your Game Launch,” Dec. 5, 2013, at 10:00 a.m. CST: Digital River’s Brent Decker, associate director of games, will draw from the company’s e-commerce experiences launching some of the games industry’s most successful titles when he delivers this live webinar for publishers and distributors selling downloadable or subscription-based games and ancillary game products. Attendees will be armed with the best practices and strategies they need to ensure their game launches go off without a hitch, stand out in a crowded space and generate the next hot seller. Register Now or click http://bit.ly/1eiDXuc.

Evolution of Software – Thoughts on the Digital Download,” On-Demand Webinar: In its newest on-demand webinar, presenters Brad LaRock, vice president of Digital River’s marketForce digital agency, and Andy Schroepfer, founder and CEO of Big Cloud Sales, deliver thought-provoking opinions about how digital downloads – software, music, movies and books – are evolving and the best ways to deliver optimal download experiences. They also share strategies businesses can use to deliver online shopping experiences that promise true brand loyalty and increase market share.
Access the Webinar or click http://bit.ly/1eiD9FI

Winning Paid Search Strategies for the Holidays,” Dec. 10, 2013, at 10:00 a.m. CST: Delivered by one of Digital River’s top B2C marketers, Mahmood Khan, senior program manager of strategic marketing, this live webinar is just in time to share last minute best practices for delivering online holiday promotions. Khan will go into detail about ways to take advantage of ad copy site links and Google’s new product listing ads (PLAs). In addition, he will explore best practices for creating successful headlines, content, display URLs and holiday landing pages as well as conducting A/B testing. Register Now or click http://bit.ly/1ciZv8E.

“Email Marketing Trends for 2014,” Dec. 10, 2013, at 11:00 a.m. CST: In this live webinar, Kara Trivunovic, vice president of strategic services for BlueHornet Networks – Digital River’s enterprise email marketing solution – will discuss what’s on the email marketing horizon for the upcoming year. Trivunovic will share her predictions about how merchants will do more with progressive profiling, continue to optimize marketing emails for mobile rendering, leverage interactive content, and more.

“The Mobile Impact in Emerging Markets,” On-Demand Webinar: Attendees of this on-demand webinar will learn about mobile shopping and purchasing trends in Brazil, Russia, India and China – the BRIC markets – as well as important “do” and “don’t” strategies for marketing to online shoppers in these unique markets. This webinar is delivered by Rick Barbari, group vice president of Digital River World Payments products, and Julie-Lynn Tikekar, associate director of emerging markets. Access the Webinar or click http://bit.ly/1aRQ2pq

For commerce practitioners and e-marketers looking for additional educational resources, Digital River hosts on-demand webinars on its corporate website. For more information about the webinar series, email info@digitalriver.com.

About Digital River, Inc.
Backed by 20 years of e-commerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In the last year, Digital River processed more than $27 billion in online transactions, connecting B2B and B2C branded manufacturers as well as digital products and cloud service companies with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Twitter Tags: #webinar, #commerce, #emarketing

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