Digital River Wins Internet Marketing Association IMPACT Award for Search Engine Optimization
Honored for outstanding work using paid search as part of a search engine optimization program
MINNEAPOLIS — Oct. 2, 2014 — Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, received a 2014 IMPACT Award from the Internet Marketing Association (IMA) for its Search Engine Optimization program. The award was presented at the IMPACT14 conference in Las Vegas on Sept. 25, 2014. The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top Internet marketing practitioners across every business segment.
“We’re thrilled to be recognized for the work our marketForce digital agency did on a campaign that used search engine optimization and paid search to drive a 300 percent increase in quarterly revenue for one brand. Our international team of digital marketers specializes in building direct relationships with buyers and generates results using some of the latest strategies and most sophisticated online marketing tools,” said Scott Heimes, Digital River’s senior vice president and CMO. “I’d like to congratulate our marketForce agency for its dedication to its digital performance marketing craft and creativity in generating significant results day in and day out for branded manufacturers and digital content companies across the globe.”
For more than a decade, Digital River has been at the forefront of performance marketing. Today, the company runs a global digital marketing agency called marketForce. The marketForce agency offers strategic marketing planning and execution, and advanced technologies and analytics to help multi-national companies acquire new customers, increase close ratios and drive revenue through their global online stores. The agency’s portfolio of managed marketing services include pay per click advertising, search engine optimization, affiliate marketing, email marketing, display advertising and retargeting among other digital marketing programs.
With more than 1,000,000 members, the Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields. For details on the Internet Marketing Association and the annual conference and awards, visit www.imanetwork.org.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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