Digital River’s Advanced Commerce Reporting Analytics Provides Merchants Detailed Metrics on Online Store Performance and Customer Lifetime Value

Offers mobile and tablet app for monitoring e-business metrics on the go

MINNEAPOLIS — Feb. 16, 2012 — Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, introduced 360° Dashboards, an advanced reporting analytics system for its Global Commerceâ„¢ and Commerce Expressâ„¢ solutions. Using an intuitive and highly interactive interface, the dashboards display important business metrics to give online merchants unmatched insight into customer lifetime value as well as online marketing campaign results and site performance trends. Armed with actionable data on online store sales, close rates, shopper recency and frequency, revenue per visitor, and more, online commerce managers are now more fully equipped to drive customer retention and revenue.

“Gaining access to the right e-business metrics and acting on them can tremendously boost incremental revenue. The challenge is that while most online merchants have access to a good standard set of performance metrics they lack the full-picture view of their business at the customer level,” said Joel Ronning, Digital River’s CEO. “Merchants that can operate at this deeper level are at a competitive advantage when it comes to transforming and accelerating growth across an online business. We believe our 360° Dashboards offer businesses an unmatched level of actionable commerce data that starts with the buyer so they can better assess customer lifetime value and predict shopper engagement.”

Through the 360° Dashboards, Digital River’s Global Commerce and Commerce Express clients can explore aggregated business metrics and site activities in a single view to make necessary changes with speed. The dashboards address site performance areas, including:

  • Customer lifetime value: Monitor a customer’s activity based on recency, frequency and monetary value. With these unique insights, businesses can better map and predict shopper engagement.
  • Marketing: Analyze and compare the success of multiple online marketing campaigns and engagements, including bid management, behavioral merchandising and promotional activities.
  • Site trends: View key revenue performance indicators for an immediate snapshot of overall site performance trends. The dashboard displays the most important metrics and graphs for efficient global store management.

To further optimize its 360° Dashboards, Digital River recently introduced a mobile and tablet app, which enables clients to easily monitor their online store performance metrics. Digital River’s interactive app displays site trend reports and graphs. The company expects to launch additional mobile apps in 2012.

Digital River Globalocity — Annual Commerce Event

Digital River is the host of Globalocity, a premier commerce event for industry influencers. The event draws top business visionaries, industry analysts, online commerce executives and senior professionals from the U.S., Europe and Asia to explore some of the industry’s most pressing commerce issues. The 2012 conference will take place May 14-16, at the JW Marriott L.A. LIVE Hotel, in Los Angeles, Calif. For more information, visit the event website.

About Digital River, Inc.

Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support e-commerce operations and deliver reporting analytics; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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