Free Digital River Webinar to Provide Insight on Using Web Analytics to Spur Growth

MINNEAPOLIS — May 10, 2013 — Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced a new free webinar in its ongoing E-Commerce Webinar Series. In May, Digital River will host:

Web Analytics 201— Data You Can Trust,” May 15, 2013; to Register Now, click

The webinar will run from at 11 a.m. — 12:00 p.m. CDT. Attendees will need a laptop or desktop computer to access the webinars.

“With the fierce competition in the e-commerce sector, online merchants need to find an edge to succeed,” said Scott Heimes, Digital River’s senior vice president and CMO. “Digital River’s webinar can help e-commerce professionals find new ways to engage customers and generate more sales. Our May webinar will show companies how using more effective e-marketing strategies can refresh a product strategy and create new growth opportunities.”

Eric Lanser, Digital River’s program manager for analytics, will lead the advanced web analytics webinar on May 15. The content of this webinar will build on a prior session —

Web Analytics 101 — Best Practices for Measuring and Marketing — and show participants the tools, techniques and processes they should use to leverage their data to more effectively target prospective customers.

Progressively more advanced web analytics topics and strategies will be introduced each quarter as part of Digital River’s ongoing E-Commerce Webinar Series. Other topics that will be covered in the future as part of the E-Commerce Webinar Series include:

  • Relationship marketing;
  • Online payments tailored for small- to medium-sized businesses; and
  • Application programming interfaces (APIs), among others.

Through its ongoing E-Commerce Webinar Series, Digital River helps companies explore new ways to engage customers and accelerate sales across multiple channels, devices and geographies. For more information about the series, email

About Digital River, Inc.
Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Twitter Tags: #webinar, #webanalytics, #APIs, #ecommerce

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