New Digital River Webinar Shares E-Marketing Strategies for Ringing Up Cyber Season Sales

Free monthly webinar series focuses on using direct-to-buyer commerce strategies to accelerate e-sales across channels, devices and geographies

MINNEAPOLIS — Sept. 18, 2012 — Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced it is hosting a free webinar entitled, “E-Marketing for the Holidays: How to Ring Up Cyber Season Sales,” on Sept. 26, 2012. The webinar is part of Digital River’s monthly Globalocityâ„¢ Webinar Series.

Led by Jason Nyhus, Digital River’s vice president of marketForce technologies, and James Gagliardi, Digital River’s vice president of product and innovation, the webinar also will feature Rebecca McDavid, senior manager, customer acquisition, and Sheila Pascoe, director, customer retention, both from Kaspersky Lab, a leading developer of secure content and threat management solutions. During the webinar, the speakers will help online merchants:

  • Explore trends for the holiday 2012 online shopping season;
  • Gain actionable tips for 2012 based on success stories from the 2011 season;
  • Learn how to create meaningful revenue connections across devices and marketing channels to reach new and existing customers; and
  • Prepare for the busiest e-shopping season of the year with a free holiday readiness checklist.

“Just last year, sales from the online holiday season reached a record $37.2 billion in the U.S. alone, according to Comscore, and 2012 is likely to be another record-breaker. A well thought out and executed e-marketing plan plays a critical role in determining success during this make-or-break time of the year,” commented Nyhus of Digital River. “Attendees of this webinar will learn how and when to plan for this year’s cyber selling season.”

Attendees are encouraged to register for one of the two webinars, which are open to the public and free of charge. To register or attend the webinar, attendees must use a laptop or desktop computer.

Register Now or click for Sept. 26, 2012, at 7:00 a.m. CDT

Register Now or click for Sept. 26, 2012, at 12:00 p.m. CDT

Digital River’s free monthly Globalocity Webinar Series is geared toward companies searching for new ways to go direct-to-buyer online in order to monetize their products and accelerate sales across multiple channels, devices and geographies. For more information about the series, email

About Digital River, Inc.

Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Twitter Tags: #Emarketing, #webinar

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