New Digital River White Paper, “The Subscriptions Generation,” Guides Companies Shifting to an Online, Global Subscriptions Strategy

MINNEAPOLIS — Aug. 31, 2016 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, released its newest white paper (, “The Subscriptions Generation,which is a guide for ecommerce decision-makers and product marketers interested in adopting online subscription-based business models. The white paper explores how the consumer’s growing desire for access over ownership is creating a shift in online purchase preferences and explains how brands can capitalize on this trend by taking a subscriptions business global.

“Wall Street and consumers alike are placing increasing value on subscriptions. Consider recent news about the acquisition of Dollar Shave Club by Unilever and Uber’s latest move to test a subscription-based service across a half dozen markets. We believe that this shift to subscriptions will continue to gain significant traction, driven by consumers’ growing interest in a customer journey that focuses on product access versus ownership,” said James Gagliardi, Digital River’s vice president of strategy and innovation. “This white paper is intended to be a resource for brands as they reshape their ecommerce go-to-market strategies, including their pricing models, and sort through the operational and technical requirements that can make or break a transition to an online subscriptions model.”

The white paper explores:

  • Changes that are occurring in how consumers want to access and pay for products and services — and how these trends are shaping online subscription strategies;
  • Different online subscription-based business models and why some are more suited than others for monetizing specific kinds of products and services;
  • Important and often overlooked ecommerce infrastructure and operational requirements for managing a shift from infrequent, one-time purchases to smaller, recurring subscription-based transactions; and
  • The complex regulatory landscape that brands must comply with to effectively build an international ecommerce business.

Click here ( for a free download of the The Subscriptions Generationwhite paper.

About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

 Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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