New Ecommerce Research from Digital River Shows 34 Percent of Subscribers are Needlessly Lost to Churn
Digital River to host webinar that features guest speaker Lily Varon, an analyst from an independent research firm, and research findings about how to combat subscriber churn
MINNEAPOLIS — June 5, 2017 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it will release a new research study titled, “The Art and Science of Reducing Involuntary Subscriber Churn,” during a live 60-minute webinar on June 14 at 12:00 p.m. CDT. Digital River recently commissioned Forrester Consulting, one of the world’s most influential research and advisory firms, to study the business impact of involuntary subscriptions churn on high-tech enterprise businesses in the United States, France, Germany and the UK. To register for the free webinar, please visit http://driv.ws/gg. Webinar attendees will receive a complimentary copy of the full research paper.
During the webinar, guest speaker, Forrester analyst Lily Varon will join Digital River and discuss findings from the research. Today, many subscription businesses underestimate how involuntary churn can impact their bottom line. By mismanaging churn, companies are losing approximately one-third of their renewals, which according to the research, account for a considerable portion of subscription revenue — 62 percent, on average.
The research and webinar will explore how subscription-based businesses can:
- Identify the most common causes of involuntary churn, which happens when a subscription payment unintentionally fails due to an unreported address change, expired credit card or the like;
- Ensure subscription churn does not impact profits and distract from innovation;
- Apply the right mix of advanced payment processing and customer communications tools to tame voluntary and involuntary churn; and
- Use customer and payments data to inform and increase the value of subscriber communications.
“Online subscription-based services are filtering into every major industry from software and snowboards to luxury cars and baby diapers. Long-term success or imminent failure in the subscriptions space depends on how successfully businesses manage churn, or subscriber turnover,” said Jason Nyhus, vice president of global marketing and communications for Digital River. “We believe this research and webinar identifies some of the levers that brands can pull to manage down involuntary churn rates, drive profitability, accelerate product innovation and strengthen the relationships they have with their subscribers.”
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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