Publishers must adapt in-game security and online storefronts to meet player needs and reduce viability of gray market sites
MINNEAPOLIS – Oct. 9, 2017 – Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced the results of a commissioned SuperData study exploring the impact that gray market game key resellers have on revenue for digital game developers and publishers. Online marketplaces, or gray market spaces, are increasingly becoming destinations where illicitly obtained game keys, account information and in-game items are sold to deal-seeking gamers. The study, conducted on behalf of Digital River, recommends ways digital game publishers can deter purchases on gray sites and keep consumers safe while also protecting their game communities and profits. Titled, “Defend Your Kingdom: What Game Publishers Need to Know about Monetization and Fraud,” the research paper is now available at http://driv.ws/he.
“With the entire games industry moving to an ‘as-a-service’ model, developers are continually releasing new, digital items and in-game updates to extend game play. Scammers are too often able to go undetected and quickly re-sell these digital products on third-party gray market sites, which hinders monetization for publishers,” said Jeremy Coker, Digital River’s vice president of games and entertainment. “In order to combat this growing trade, we advise game developers and publishers to improve security and transparency for in-game transactions and revamp online storefronts to meet player needs and the requirements of in-game economies.”
Some findings from the study include:
The study provides recommendations for digital game publishers on how to attract players, keep more revenue and protect all parties from gray market fraud. Some of the tactics include:
For more details about the research findings, visit http://driv.ws/he for a copy of the study. To hear a replay of a Digital River webinar on the study, featuring guest speaker Joost VanDreunen, CEO of SuperData, visit http://driv.ws/hd.
Founded by veteran games industry researchers, SuperData is the leading provider of market intelligence covering the market for free-to-play gaming, digital console, mobile, PC downloadable, streaming media and eSports. Using digital point-of-sale data received from publishers, developers and payment service providers, SuperData’s analyses are based on the monthly spending of 48 million paying online gamers worldwide in combination with qualitative consumer insight. SuperData helps its customers understand what people play, connect to and spend on.
About Digital River, Inc.
With nearly 25 years of industry experience, Digital River has mastered the ins and outs of global ecommerce. The company specializes in taking high-tech brands direct to their customers, whether they live around the corner or around the world.
Leading software and services, consumer electronics and digital game brands rely on Digital River’s advanced commerce cloud, monetization tools and global ecommerce solutions to market and sell their products online. From start to finish, Digital River makes it easy to manage storefronts, take orders, process payments, automate subscriptions and drive delivery. At the same time, the company works behind the scenes to handle fraud, billing, taxes and compliance, so businesses and consumers can shop with confidence and peace of mind.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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