Study evaluates 180 international online stores across nearly 60 attributes to determine merchant readiness to tap $300 billion cross-border market
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BOSTON and MINNEAPOLIS — August 4, 2015 — PYMNTS.com, the premier source of news and commentary on innovation in payments and commerce, and Digital River, a leading global provider of Commerce-as-a-Service solutions, today announced the release of the third quarter X-Border Payments Optimization Index, which measures merchant readiness to capture the estimated $300 billion cross-border ecommerce opportunity. According to the latest Index, merchants with the highest performing cross-border ecommerce sites offer shoppers a variety of language, payment and currency options, as well as free shipping, rewards, country-specific address fields, a mobile-friendly web presence and easy checkouts. These select sites led the Index, in contrast to most global ecommerce sites, which underperformed and fell short in meeting the expectations of the international shopper.
The quarterly X-Border Payments Optimization Index measures how prepared merchants are to deliver a seamless and localized ecommerce experience to online shoppers outside their own country. The Index rated more than 180 online stores on a scale of 1 (low) to 100 (high), across almost 60 attributes such as shopping experience, payment options, loyalty and reward programs, and site navigation. The online stores were from 10 countries, including Canada, China, France, Germany, Italy, Japan, Mexico, Spain, the U.K. and the U.S. While there is a significant global opportunity at stake, merchants only scored an average of 56, which means that most of their sites fail to make it easy for customers to complete cross-border purchases.
Some of the key findings of The X-Border Payments Optimization Index are:
“The X-Border Payments Optimization Index contains insights into what separates the higher performing sites and regions from the rest,” said Karen Webster, PYMNTS.com CEO. “The Index aims to help merchants improve their ecommerce presence to capture the global consumer.”
“With a $300 billion cross-border ecommerce opportunity at stake, merchants can’t afford to optimize some parts of their global shopping experience at the expense of others,” said Hayden Reed, Digital River’s senior vice president and general manager of Digital River World Payments. “Delivering a cross-border experience that is as convenient and familiar as purchasing from your neighborhood store requires merchants to take a holistic approach to building their ecommerce sites. Using our Index, they can zero in on specific actions that will help them meet and exceed consumer expectations.”
The complete report detailing the findings of the X-Border Payments Optimization Index is now available. Access a copy of the report here. The results of the study will be presented during a live 60-minute webinar on Wednesday, August 12, 2015, at 1 p.m. EDT.
Today, through its Digital River World Payments solution, Digital River offers a wide range of customizable services for managing the complete payment lifecycle. These services, which work through a single payments connection, include checkout page optimization, A/B testing, real-time fraud detection, solutions to manage PCI exposure and currency risk, as well as advanced back-office reconciliation services and business intelligence tools.
PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments and broader commerce ecosystem by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives turn to it daily for these insights, making the PYMNTS.com audience one of the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. PYMNTS.com, where the best minds and best content meet on the web to learn “What’s Next” in Payments and Commerce.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. In 2014, Digital River processed more than $35 billion in online transactions, connecting B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.