Organizational Resistance and Channel Conflict Cited as Top B2B Commerce Challenges in New Digital River White Paper


MINNEAPOLIS — Jan. 24, 2012 — Digital River, Inc. (NASDAQ: DRIV), Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced today the availability of a new white paper on the important factors to consider in managing global business-to-business (B2B) commerce channel initiatives. The complimentary copy of the white paper, entitled Conquering the B2B Commerce Challenge, now is available for download.

“In our work with companies around the world, we find many companies’ B2B solutions are lagging behind their B2C counter parts, but we expect this trend to change rapidly during the next few years,” said Jim Wehmann, Digital River’s senior vice president of global marketing. “The internal and external pressure on companies to better serve their business buyers, control costs and improve margins is driving the B2B adoption of many of the techniques, technologies and tools that have made B2C e-commerce a rich and seamless experience. Channel conflict, internal and external resistance, and the complexity of the B2B environment are only temporary obstacles to this adoption. Our key advice to companies is now is the time to build a solid, sustainable B2B e-commerce strategy.”

Readers of Digital River’s recently released white paper will gain insight into how B2B commerce is evolving along with the changing nature of business buyers and the pervasive impact of the global online ecosystem. The paper also covers best practices in B2B commerce, techniques for managing channel conflict as well as key considerations for any business looking to add a “direct-to-business buyer” sales channel.

About Digital River, Inc.

Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the commerce market; the ability of Digital River to support a global B2B offering; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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