Trio of Online Subscriptions Experts — Digital River, Adobe and McAfee — Offer Webinar Sharing Insider’s Take on How to Build Recurring Revenue Channels


MINNEAPOLIS — Aug. 22, 2017 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced a free 60-minute webinar, offering high-tech brands an action plan for managing and growing online subscription businesses. Digital River will be joined by Adobe, its event co-host, and McAfee, its long-time client and one of the world’s leading cybersecurity companies. The three companies, widely recognized for their deep subscriptions expertise, will give an insider’s view on what it takes to build profitable recurring revenue channels.

The webinar, titled “How McAfee Seamlessly Engages and Nurtures Customers to Recurring Revenue,” will take place on Wednesday, August 23 at 1:00 p.m. Central Daylight Time. Registration is open at http://driv.ws/h3. Featured speakers will include Bill Hudak, McAfee’s director of consumer monetization, Jill Steinhour, Adobe’s director of high tech industry strategy, and Jason Nyhus, Digital River’s vice president of global marketing and communications.

During the webinar, attendees will:

  • Get a market overview on the online subscription opportunity;
  • Learn how to optimize subscriptions throughout the customer lifecycle; and
  • Find out how to manage down involuntary subscriber churn.

Mr. Hudak will give deeper commentary on ways that McAfee:

  • Creates great customer experiences both in-product and across devices;
  • Provides relevant offers and supporting communications; and
  • Manages audiences and optimizes media spend.

“One of the benefits of shifting to a subscriptions model is opening up a recurring revenue stream that is steadier and less defined by the peaks and valleys of one-and-done product launches. To be successful with subscriptions though, brands must build and nurture ongoing relationships with consumers,” said Jason Nyhus, Digital River’s vice president of global marketing and communications. “This webinar offers a unique opportunity for companies to hear real world testimonies from a trio of experts who have built successful online subscriptions businesses.”

About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Twitter Tags: #subscriptions, #recurring
Tweet This: .@Adobe, @McAfee & @DigitalRiverInc give inside tips on building a #subscriptions biz; join 8/23 #webinar: http://driv.ws/h3

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