Avid’s Jeff Copetas on How Ecommerce is Evolving at the Company that Powers Creativity
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date October 27, 2020 time 44:04 Minutes
Jason Nyhus
Jason Nyhus

Senior Vice President of Sales and Partnerships

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Commerce Connect Podcast
Avid’s Jeff Copetas on How Ecommerce is Evolving at the Company that Powers Creativity
October 27, 2020
#Business
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Avid’s Jeff Copetas on How Ecommerce is Evolving at the Company that Powers Creativity

In college, Jeff Copetas had his eye on live television production. Now he heads up ecommerce at Avid, a company that powers production from television, to film and music. It wasn't the path he expected to take, but it's one that keeps him at the forefront of digital commerce. Like everyone else, Jeff has had to re-think business plans for 2020. He shares his strategy, and what he sees working as we approach 2021.