Former Specialized CIO Jerry McGlynn on Why it’s Time to Hit The Brakes on Channel Conflict

Jerry McGlynn has worked for some iconic companies, including The Walt Disney Company. At Specialized Bicycle Components, Jerry found himself working not only with the brand, but also its 5000 global retail partners. Jerry joined Digital River's Jason Nyhus to talk about the unique relationship an ecommerce channel can have that bolsters both brick and mortar while offering a superior digital experience for customers.