Growth Guru Elena Verna Turning Data Into Ecommerce Success

Elena Verna is an unabashed data nerd. For her, it’s the secret sauce for success, whether you are growing your company or launching a new product. From Safeway, to Survey Monkey and Malwarebytes, Verna has used her background in statistics to power growth at multiple companies. What drives a customer to push the “buy” button on your ecommerce site? How can companies create a better customer journey and prove that it’s driving growth? Verna is now sharing her knowledge as a mentor with Reforge, a career development company built by leaders in the tech world. In this episode, Elena provides us with her insights that have made her a sought-after talent in product marketing and growth.