It’s a Big World, Get Out There! Born’s Eric Gutoski on the Need For Global Ecommerce Expansion

Born's chief strategy officer Eric Gutoski has small-town, Midwestern roots, but his  ambition is to help brands take their business to anywhere in the world they want to be. As Eric describes it, brands that want to survive and thrive need to think beyond their own borders. Eric shares his advice on how businesses should shape their global ecommerce strategy.