Jabra’s Soren Kruse on Managing Omnichannel Success

Jabra's Soren Kruse oversees global ecommerce and the customer journey for both B2B and B2C customers. Having seen triple-digit growth at Jabra, Soren's a believer in an omnichannel strategy. He joins host Jason Nyhus to talk about why today's customer might take multiple paths to purchase, and he shares a bit about his own journey to ecommerce success.