Silk Software’s Dong Xu on Why Ecommerce Merchants Should Reframe Their Thinking on Entering China
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date August 11, 2020 time 31:25 Minutes
Jason Nyhus
Jason Nyhus

Senior Vice President of Sales and Partnerships

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Commerce Connect Podcast
Silk Software’s Dong Xu on Why Ecommerce Merchants Should Reframe Their Thinking on Entering China
August 11, 2020
#Business
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Silk Software’s Dong Xu on Why Ecommerce Merchants Should Reframe Their Thinking on Entering China

The Chinese market represents a land of opportunity for brands worldwide. Silk Software founder and CEO Dong Xu has helped some of the world's best-known brands crack the code that seems to elude others. Join host Jason Nyhus as he and Dong discuss why China's uniqueness is yet another reminder to ecommerce merchants - one size does not fit all and the way to avoid missteps is to rely on a localized strategy.