Superdry’s Deborah Painting Digs Into Data-Driven Fit

Returns and unsold merchandise are the bane of fashion brands worldwide. Trendsetter Superdry is attacking the problem with precision only data can provide. In an effort spearheaded  by Deborah Painting, Superdry's Head of Quality and Technical, the company is deploying ground-breaking technology designed to customize fit to body types worldwide. Learn more about Superdry's partnership with WAIR, and how it could revolutionize the fashion industry.