Tomas Janu of Avast on the key to successful globalization and why free is anything but low value

Digital River connected with Avast's Director of Go Global & Ecommerce at our Commerce Connect event in London, which brought together some of the world's best ecommerce companies to learn more about how to build exceptional customer experiences. A self-described fan of the "hockey stick" chart, Tomas Janu offers key advice on how to create the best customer journey to win business in a new region. He also has an important tip for companies considering a freemium model.