Uncertainty into Opportunity Ep. 4: Could Your Brand Survive an Online-Only Holiday Season?

Ecommerce brands are sailing uncharted waters this holiday season. With more people forced to shop online due to COVID-19 restrictions, ecommerce sales this past spring have exceeded normal holiday season levels. Ali Hanyaloglu of Akeneo, Angus Cormie of Lenovo and Digital River's Adam Walsh combine their years of ecommerce and marketing experience to give us an expert look at what brands can do now to ensure a successful online holiday season.