"By 2024, subscription will contribute to 20% of revenue growth for digital commerce organizations"1
It’s easy to understand why brands love subscriptions with recurring revenue models. They offer better revenue predictability, increase opportunities for customer engagement, enable you to easily calculate the lifetime value of a customer, manage inventory, and a host of other benefits.
For most companies, however, subscriptions are more challenging and complicated. When not managed properly, subscriber turnover, or churn, can leave a business open to risk and revenue on the table.
“We’re looking forward to partnering with Digital River to provide B2B SaaS companies with an all-in-one e-commerce solution that will allow them to enhance their subscription capabilities and easily expand into global markets,” said Paul Lynch, CEO of Chargify, the leading billing platform for B2B SaaS.