Commerce Experience

Enable a powerful user experience by delivering personalized products, promotions and content.

Overview

Digital River offers the right tools and services to manage and scale your online channel. Empowering client self-service, our flexible cloud-based SaaS platform will allow you to implement immediate refinements and create a sophisticated, intuitive and personalized shopping experience for your customers.

By leveraging our platform, you are able to provide your customers with world-class merchandising and personalization, global selling capabilities, a Web Content Management System and integration, testing and self-service tools to manage your store.

Improve customer loyalty and retention through a personalized and satisfying commerce experience.

Capabilities

Web Content Management System (WCMS)

Web Content Management System (WCMS)
Implement our WCMS for the dynamic flexibility of your branding, layout and site flow:

  • Adapt to different geographical regions, promotional campaigns and seasonal displays
  • Apply various styles, layouts and themes to your site
  • Optimize with device detection and responsive design
  • Edit, upload and download content
  • Manage services to optimize the shopping experience

Localization

Localization
Customize the user experience with our flexible, configurable and fully localized store architecture:

  • Create dynamic displays based on shopper locations
  • Present merchandise and offers to chosen locale(s)
  • Apply configurations based on local trade restrictions, tax, fees, payment methods and more

Recommendation & Personalization

Recommendation & Personalization
Expand merchandising capabilities by showcasing products based on your customers’ browsing history and purchasing patterns:

  • Boost new products for high visibility
  • Match like-minded individuals with products that may be relevant and personalized
  • A/B test various recommendations, such as bought-also-bought, pages, top-selling products and cross- and up-sell recommendations
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Searchandizing

Searchandizing
Promote your products through enhanced in-site search tools:

  • Sponsor products so that they appear first on the results page
  • Cluster results into categories
  • Include a “more like this” section on product detail pages
  • Offer a new search suggestion after a search has been made

Private Stores

Private Stores
Boost your revenue by defining products and pricing you want to make available to specific sets of shoppers:

  • Employee purchase plans
  • Educational pricing discounts
  • Friends and family
  • Loyalty and fan clubs
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Improve search engine ranking and increase site traffic through the use of keywords:

  • Define metadata by locale based on titles, keywords and descriptions
  • Manage SEO on your homepage, category pages and product pages
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A/B Testing

A/B Testing
Display several versions of content, pricing or promotional offers on your storefront while testing the impact of each approach:

  • Learn what triggers your customers to buy
  • Understand how your customers think
  • Predict how your customers will behave while visiting your store
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