Email marketing success requires acquisition of new customers, conversion of subscribers and retention of existing customers to build brand awareness and customer loyalty. Email marketing drove 17.7 percent of online orders in 2014.1 MarketForce, Digital River’s interactive marketing services team, delivers end-to-end global email expertise to maximize response and revenue through enhanced customer relationships with unrivalled client support.
66 percent of all email in the US is now opened/read on smart phones or tablets, while only 34 percent is viewed on a desktop.2 It’s key to ensure your emails can be viewed on mobile devices:
Lifecycle email marketing campaigns generate results. Research shows that automated campaigns increase engagement and response, and personalization and product recommendations were among the top email tactics in 2014. Implement these tricks in order to be successful:
For every $1 spent, $44.25 is the average Return On Investment (ROI) on email marketing.4 Leverage our MarketForce team to engage your customers with your ecommerce store.
A repeat purchaser has significant more worth than a new customer. 55 percent of U.S. online shoppers are likely to abandon their online purchase if they cannot find a quick answer to their question.3 To keep your customers:
With MarketForce, you gain the extensive knowledge and expertise you need to market effectively and the ability to tailor a program specifically to your needs.
3 Forrester Research, Demands For Effortless Service Must Influence Your Customer Strategy, 2014
In a recent 2015 BlueHornet survey to over 1,800 consumers across the United States, 43.8% of respondents said that they prefer to hear from companies on a weekly basis through email communications.