Digital River World Payments

Local payments make the difference in Brazil

At first glance, it may seem easiest to enter the Brazil market using your current U.S. or European acquirer to sell cross border. Although you may see some traction with this strategy, you can improve your results even more by taking a domestic approach.

There are two common ways to enter Brazil using a domestic payments strategy: build your own payments program and establish individual relationships with local institutions, or partner with an established onshore acquirer. Either strategy will open your business to a larger number of online shoppers.

Ways you'll win with onshore processing in Brazil

Higher authorization rates

Some Brazilian credit cards are restricted from cross-border transactions. Because of this restriction, merchants will experience higher conversion rates when processing domestically.

Reach more people by offering local payment methods

When processing payments through a domestic payment program you’ll be able to transact payments in preferred methods only local merchants can process:

  • International cards
  • Domestic Brazilian credit brands
  • Installments for credit cards
  • Boleto Bancário

Optimize tax footprint

When a purchase is made through an offshore acquirer the end consumer is charged an additional IOF (Imposto sobre Operações Financeiras) tax. Consumers will see the tax on their banking statement from their issuing bank as an additional 6.38 percent charge.

Localized Payments in Brazil

Country

Full name: Federative Republic of Brazil
Capital: Brasilia
Size rank: 5th largest country in world

People

Population: 200,000,000+
Average age: 30
Official language: Portuguese

Economy

Currency: Brazilian Real (R$)
GDP: $2.422 USD (2013 est.)
GNI per capita: $10,720 USD

Internet users

Age 18-24: 18 percent*
Age 25-34: 30 percent*

*This online population represents more than 40 percent of the total in Latin America

Options for offshore & onshore merchants

Whether you have an established Brazilian entity or not, Digital River provides cost-effective and customized payment programs through our local remittance, local reseller and local gateway solutions. We offer the ability to process or accept onshore payments by connecting you with our local acquirers, domestic cards and alternative payments.

Local remittance

This solution manages financial transactions within the country, even if the goods are shipped from elsewhere. This approach has higher authorization rates, allows the use of domestic credit cards and local payments to process transactions in the local currency.

Local reseller

This option leverages Digital River’s business infrastructure and expertise to accelerate time to market, increase revenues and enhance customer satisfaction while simultaneously shifting compliance, tax and legal obligations to Digital River. This allows you to receive all the benefits of a locally optimized ecommerce setup while avoiding any associated liabilities.

Local gateway

This is a good option for retailers who have an established local entity of their own. Digital River World Payments acts as the service provider to connect merchant’s ecommerce transactions to a bank or acquiring network. We simplify the payments activity locally and globally by connecting you with the two major acquirers in Brazil: Cielo and Rede.

How Digital River can help

Regardless of whether you have a Brazilian entity or not, Digital River World Payments can provide a direct connection to our partner acquirers Cielo and Rede. We also provide access to domestic cards Visa, MasterCard, Hipercard, ELO, Hiper. Installments and alternative payments such as Boleto Bancário are also available. Our business models can support your business needs today—and tomorrow.

Preferred payment methods

Accept Credit Cards in Brazil Boleto Bancário Accept Debit Cards Online in Brazil Other Localized Payment Solutions in Brazil
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