Last year, we launched The Commerce Minute: a new series of 60-second videos focused on the current opportunities and challenges in ecommerce. Each video features one of our ecommerce experts sharing their perspective on recent trends and top-of-mind happenings in the world of payments, compliance, cross border commerce and more. Here are the five most-watched Commerce Minute videos of 2020.
The Consumerization of B2B
By now, this shouldn’t come as a surprise: the COVID-19 pandemic has permanently changed the way consumers behave. And more than that, it has changed our expectations about how commerce should occur. With more people choosing to shop online than ever before, it’s critical your brand has a strong direct-to-consumer (D2C) channel that delivers a great customer experience. For B2B brands, that might mean rethinking your ecommerce strategy. Our CEO Adam Coyle explains why:
What You Need to Know About Selling into the U.S.
The United States represents the second largest ecommerce market in the world, making it a must-go market for global brands of all shapes and sizes. However, while the opportunity that exists in the U.S. market is tremendous, it doesn’t come without complexity and risk. If you’re thinking about expanding your direct-to-consumer ecommerce strategy to include selling into the U.S., our senior partnership development manager, Vincent Ong, says there are a few important questions you’ll need to consider.
To learn more about how to successfully sell into the U.S. market, download our ebook.
How to Attract, Convert and Keep More Customers
Selling into new global markets is a great step toward growth but, to succeed, you need to nail the customer experience and have a strong customer acquisition strategy in place. In this Commerce Minute, our vice president of partnerships, Mike French, shares a few tips to help you stand out from the crowd and leave a lasting impression in each new market you enter.
For more tried and true strategies to attract and convert new global customers, watch our on-demand webinar.
What’s the Payment Services Directive Two (PSD2)?
In response to growing concern over the security of online transactions, the European Union introduced a new regulation in early 2018. The regulation is called the Payments Services Directive Two (PSD2), and its goal was to make online payments safer and more secure for consumers. Fast-forward a few years, and the legislation is now in full effect. Here is a brief overview of PSD2 and its Strong Customer Authentication (SCA) component from our senior director of compliance, Julie Rea. Watch here:
To learn more about PSD2 and potential impacts to your ecommerce business, check out our blog post.
Deliver a Personalized Shopping Experience with Local Payments
Did you know that more than 90% of online shoppers prefer to shop and purchase in their local currency and 33% will abandon a purchase if pricing is listed in USD only? Your customers expect currency and payments to be localized and tailored to their preferences, which vary by country and are constantly changing.
Building the right payments system is a critical aspect of cross border ecommerce. The good news? Our chief payments officer, Eric Christensen, says building a payments strategy is a lot like building a swimming pool. He explains why in this Commerce Minute:
To learn more about optimizing payments to deliver localized and personalized shopping experiences, watch our on-demand webinar.
Interested in learning how these strategies can help your brand grow on a global scale? Connect with us today.