Gives marketers new ways to grow their customer database, manage and automate multi-channel content distribution, optimize engagement and track conversion
SAN DIEGO – Oct. 23, 2013 – BlueHornet Networks, Inc., the email marketing solution from Digital River, Inc., announced enhancements to its SocialLoop™ email solution. SocialLoop helps marketers launch and monetize integrated, easy-to-manage social email programs. The solution gives marketers a better way to identify, engage with, and increase the value of their socially active subscribers, fans and customers.
The recent enhancements to SocialLoop are designed to help marketers during every stage of a customer’s relationship with the brand – from acquisition to advocacy. The enhancements can help marketers:
- Acquire subscribers on social sites with fully branded email signup forms that are directly integrated with BlueHornet’s eMarketing Suite;
- Drive conversions with auto-triggered, real-time email messaging to social fans;
- Easily publish to Facebook using pre-built, customizable page templates and app plug-ins;
- Create, schedule, execute, retire and track highly-targeted social posts across Facebook and Twitter; and
- Report on email subscribers’ likes, shares, comments and retweets.
“Many marketing organizations lack a cross-channel email and social media strategy, or they struggle to manage multiple marketing platforms that aren’t integrated,” said Gerry Widmer, general manager of BlueHornet. “SocialLoop folds social marketing and email marketing into one, easy-to-use platform and gives companies the ability to monetize their most enthusiastic supporters – their social network fans and advocates. The enhancements we’ve made to SocialLoop reflect our commitment to providing the tools companies need to drive greater contributions to the bottom line through a variety of marketing channels.”
To learn more about SocialLoop, visit BlueHornet.com/Socialloop. Or for more information about the synergies between social and email marketing, download BlueHornet’s new whitepaper, Social Media for Email Marketers at BlueHornet.com/SocialEmail.
About BlueHornet Networks, Inc.
BlueHornet Networks helps companies do email marketing differently. The world’s most talked-about brands partner with us to turn customers into raving fans. They rely on BlueHornet’s powerful, yet simple-to-use email technology, unique Support² service model, and proactive inbox deliverability management to rise above the noise and put their messages everywhere their customers are – whenever they want it. Founded in 2000, BlueHornet is headquartered in San Diego, Calif., and is the email marketing solution of Digital River, Inc. For more details, visit www.bluehornet.com, follow @bluehornetemail on Twitter or call 866-586-3755.
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