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Digital River Expands its Global Marketing Services in Asia Pacific

Partners with leading Chinese digital marketing firm Netconcepts China

MINNEAPOLIS – Dec. 2, 2014 – Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, today announced it is expanding its marketForce global interactive marketing agency through a partnership with Netconcepts China, a leading Beijing-based direct response digital marketing company. The new partnership will enable Digital River to further extend its current marketing services in Asia Pacific and offer multi-national commerce clients additional access to localized, conversion-driven marketing services in China, Japan, Korea, Southeast Asia, Australia and New Zealand. Digital River’s marketForce agency delivers direct response, digital marketing programs in more than 100 countries and 25 languages.

“This partnership with Netconcepts China enables us to meaningfully expand our localized commerce-focused digital marketing programs across Asia Pacific,” said Scott Heimes, chief marketing officer at Digital River. “Our performance marketing teams are experiencing increased demand for marketing services from our global commerce clients who want to acquire and convert online buyers and grow their revenues.”

Together, Digital River and Netconcepts China will support a range of managed marketing services across Asia Pacific. This includes search engine marketing, email programs, affiliate marketing, display advertising, retargeting, and social and mobile marketing programs that focus on shopper acquisition, conversion, customer retention and advanced analytics.

“We are excited to partner with a leading global Commerce-as-a-Service provider like Digital River that tightly integrates its cloud commerce platform with best-in-class performance marketing programs,” said Allen Qu, founder and chief executive officer of Netconcepts China. “Together we can leverage our local market expertise to drive more sales for multi-national brands that are looking to Asian geographies as strategic growth areas for their businesses.”

For more than a decade, Digital River has been at the forefront of performance marketing. Today, the company’s marketForce digital marketing agency is supported by the Digital River Partner Network. The network is made up of more than 100 third-party marketing, payments and fulfillment providers that deliver marketing solutions for leading brands across the globe.

About Netconcepts China
Netconcepts China is an award-winning ecommerce and digital marketing solutions provider for multi-national brands in China. The company’s leadership team has over 10 years of global and emarketing experience and has worked with over 200 clients, including,,, Amazon China, eBay, LightInTheBox, Air China, Estee Lauder, China Telecom, Wall Street Journal and more. Netconcepts China’s conversion-oriented search marketing teams are consistently top-ranked in China and have pioneered the industry. The agency takes a 360-degree integrated approach to its pay per click search advertising, search engine optimization, display advertising, affiliate marketing, retargeting, social media, online reputation management and mobile marketing programs. Whether it’s Baidu, Qihoo 360, Sogou, WeChat, Tmall or Weibo, Netconcepts China is committed to customer success, leveraging localized platforms and channels, in combination with best-in-class digital strategies, technologies, optimization, reporting and analytics.

Netconcepts China is headquartered in Beijing and has offices in Shanghai, Shenzhen, Chengdu and Jinan. The company was founded in 2008 and employs over 150 staff. For more details about Netconcepts China, visit or call +86 10 8561 6983.

About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to partner with Netconcepts China in supporting joint marketing services in Asia Pacific; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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