Digital River Hosts and Sponsors Monetization Day at the 2012 Game Developers Conference

MINNEAPOLIS — March 6, 2012 — Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, will host and sponsor Monetization Day at the 2012 Game Developers Conference (GDC) in San Francisco, Calif., on Wednesday, March 7, 2012, from 11:00 a.m. to 6:00 p.m. in room West 2020 of the Moscone Center. At this day-long educational forum hosted by Digital River, senior executives representing some of the game industry’s largest brands will discuss and answer questions on some of the most pressing and challenging aspects of game monetization.

Digital River’s Monetization Day will feature four interactive sessions that explore the critical components necessary to “make play pay” and maximize game profits. Attendees will walk away with global market intelligence, tips to successfully expand into emerging markets, insights into the transition from one-time sales and subscriptions to free-to-play (F2P) models, as well as a deeper understanding of what global payment options are needed to attract local players. The impressive line-up of sessions and industry leaders includes:

    • Cross-Platform Games Monetization in Western and Emerging MarketsKeynote presentation by Peter Warman, CEO and co-founder at Newzoo;


    • Emerging Market Monetization — License or Self-Operate Online GamesPanel moderated by Jeremy Coker, director at Digital River. Panelists include David Reid, chief marketing officer at CCP Games; James Jones, vice president, creative production at Hasbro; Andreas Weidenhaupt, founder and CEO at Infernum; Jamy Nigri, vice president, business development and publishing at Jagex; and Victor Kislyi, CEO at Wargaming;


    • Successfully Migrating to F2PPanel moderated by David Reitman, senior director at Digital River. Panelists include Tim Merel, managing director at Digi-Capital Limited; Joe Willmon, director, monetization at GamersFirst; Steve Levy, global director, publishing at NCsoft; John Young, vice president, business development, communications at Perfect World Entertainment; and David Georgeson, executive producer, EverQuest® franchise at Sony Online Entertainment; and


  • What Really Matters: the Relevant Payment Options to Attract Local Players and Payers Around the WorldPresentation by Joost van Dreunen, Ph.D., managing director at SuperData.

“At the 2011 GDC, Digital River successfully produced a collaborative environment that touched on the hottest monetization topics — and we’re doing it again in 2012,” said Jeff Hemenway, Digital River’s group vice president of games. “There has never been a time of greater transformation in the gaming industry. As devices emerge and converge and the purchase preferences and patterns of the consumer shift, game publishers and developers are rethinking their go-to-market strategies and exploring new revenue models. Digital River’s Monetization Day is the perfect opportunity to learn how some of games most experienced practitioners and strategists are working these market dynamics to their advantage to strengthen their brands, acquire new players and expand into global markets.”

Access to the full-day, Digital River-sponsored event is open to holders of registered 2012 GDC passes. There is no additional fee or sign up required to attend. For more details on the speakers and sessions offered, please visit the Monetization Track page of the GDC website.

Digital River is also an exhibitor at GDC and can be found in booth number 814.

About Digital River

Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, call +1 952-253-1234, or follow the company on Twitter.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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