Digital River Offers Consumer Electronics Manufacturers a Multi-Channel Online Distribution Program that Drives Sales from Product Presale through Liquidation

MINNEAPOLIS — Aug. 11, 2011 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, today announced the addition of a Multi-Channel Optimization Program to its enterprise Global Commerceâ„¢ solution. The program helps consumer electronics manufacturers maximize sales from product presale through liquidation by taking a multi-channel approach to online expansion, distribution and pricing. Using a lifecycle management approach for an ongoing business challenge that many consumer electronics manufacturers face, the program provides access to outlet stores, affiliates, asset recovery partners and other established open and closed networks.

“Gone are the days when your only option for refurbished, b-stock and end-of-life products was liquidation,” said Tom Donnelly, Digital River’s president and chief operating officer. “Our Multi-Channel Optimization program offers consumer electronics manufacturers an ideal way to re-channel their products based on where the product is in its lifecycle — and it accomplishes this without risking profits, channel harmony, brand control and their customer relationships.”

To help lower costs and speed time-to-market on a global basis, the Digital River Multi-Channel Optimization program includes a variety of a la carte channel integrations, including:

  • A Where-To-Buy solution that minimizes the risks and up-front costs involved in entering emerging markets;
  • Outlet Store solutions that offer alternatives for selling end-of-life, refurbs, returns, as-is and b-stock;
  • An eBay solution that provides easy access to the eBay public marketplace and structured participation, including search optimization, catalog compliance and top-rated seller management;
  • An Online Warranty solution that enables up-selling of warranties with physical good sales and simplifies fulfillment by enabling repair charges online;
  • An Intelligent Multi-Channel Pricing solution that helps identify the most efficient price point across active channels, as well as suggestions for the right promotions at each stage of the product lifecycle; and
  • A Worry-Free Special Purchase solution that uses authenticated shopping and purchase limit tools to support private marketplaces.

Digital River Global Commerce is part of Digital River’s portfolio of global e-commerce solution, which also includes Digital River® Commerce Expressâ„¢ and Digital River® My Commerceâ„¢. This trio of solutions focuses on building and optimizing the online marketing and sales of digital and physical products across international borders. Global reach is central to the solutions, which is why they support a range of local and global payment methods, currencies, languages and ever-changing regulations like taxes, privacy issues, export laws, currency exchanges, recycling fees and more.

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support global online sales and distribution of products via the Multi-Channel Optimization program; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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