Hosting consumer e-store for branded manufacturer of remote control vehicles and toys
MINNEAPOLIS — Jan. 9, 2014 — Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, today announced that it was chosen by Thunder Tiger (TWSE: 8033), to build and power the Taiwanese-based manufacturer’s first direct-to-consumer e-commerce channel. Thunder Tiger is marketing and selling its remote-control (RC) model airplanes, helicopters, cars, boats and model engines to hobbyists in select European markets via a new online store at http://www.thundertiger-europe-shop.com/. The web presence will enable Thunder Tiger to build cross border relationships with customers, including in rural areas that were previously difficult to reach.
“Establishing a global online presence requires a comprehensive commerce infrastructure as well as intimate knowledge of local tax, regulatory and payment issues. Digital River’s broad expertise, gained in markets around the world, made the company a great partner for us,” said Aling Lai, chairman and CEO of Thunder Tiger. “With Digital River’s help, we intend to move quickly to market our products directly in a variety of countries.”
Thunder Tiger’s new online store, which also includes accessories and hard-to-find replacement parts, is optimized to conduct commerce in specific countries. The store will support shipping to 16 countries, including France, Germany, Great Britain, Italy, Spain and Switzerland. Following the initial European rollout, Thunder Tiger is expected to make its online store available to customers in the United States, Australia and Greater China in 2014.
“Direct-to-consumer channels are increasingly becoming a strategic growth avenue for branded manufacturers,” said Tom Peterson, executive vice president and general manager of commerce at Digital River. “We are excited about the opportunity to work with Thunder Tiger. We can help them create a strong online foundation that offers new ways for their customers to engage with their brand and generates more revenue opportunities for their business.”
According to a study by independent research firm IDC, Digital River’s multitenant SaaS commerce solution delivers tremendous performance improvements. Some companies using Digital River’s global commerce capabilities were able to increase annual e-commerce revenue by 6-13 percent while reducing cost of operations by average of 18 percent. To download a free copy of the IDC White Paper, sponsored by Digital River, “ROI Analysis of Digital River’s Value Proposition,” go to http://info.digitalriver.com/IDC_Whitepaper_2013.html.
About Digital River, Inc.
Backed by 20 years of e-commerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multitenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In the last year, Digital River processed more than $27 billion in online transactions, connecting B2B and B2C branded manufacturers as well as digital products and cloud service companies with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support Thunder Tiger’s e-commerce solution; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.
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