Digital River Signs a Record Number of New Clients in Q2 While Expanding Access Across Ecosystems

Digital River’s pivot from legacy technology company to agile solutions provider yields results by simplifying ecommerce for a growing client base

MINNEAPOLIS – Aug. 31, 2021 – Digital River, an experienced global commerce enabler for established and fast-growing brands, announced today it signed a record-breaking number of new clients in the second quarter of 2021, outpacing 2020’s Q2 performance by 66% (YoY). The second quarter also saw the company expand into new verticals while leveraging partnerships to make its global seller services available on an increasing number of platforms. More brands can now access Digital River’s industry-leading solution for payments, taxes, compliance and fraud mitigation using the platform of their choice to expand their global footprint and grow revenue through both onshore and cross-border commerce.

Digital River’s growth follows the transformation of the company in 2019 from a full-stack provider of ecommerce services to an ecosystem partner offering flexible API solutions for check-out functions for companies of all sizes.

Digital River also reported the following for H1 2021:

  • Closed 75% more client deals in H1 2021 than in H2 of 2020
  • Closed 36% more client deals in H1 2021 than in H1 of 2020 (YoY)

Digital River clients have also been scoring wins with Digital River solutions, booking 27% growth in gross sales volume (YoY) in H1 2021 compared to H1 2020.

“Innovation is about challenging the status quo,” said Digital River CEO Adam Coyle. “Digital River has always been transformative, and what we’ve done over the past two years to meet the needs of our customers goes beyond just changing our solution from a full-stack legacy ecommerce company to an API-based company. We’ve democratized ecommerce so clients in a range of sizes and verticals can grow globally, knowing they have an expert solution in place to protect their business and offer their shoppers the best experience possible.”

Celebrating new clients

Digital River welcomed a number of new clients in Q2 of 2021 including:

  • Ahrefs – This Singapore-based software company is recognized for excellence as a provider of SEO tools and educational marketing materials. Ahrefs is using Digital River’s API to optimize payment solutions for its customers and maintain better control over its data.
  • Core Health and Fitness – This company is a powerhouse in the commercial sports and fitness industry, including brands like StairMaster, Schwinn, Star Trac, Nautilus and Throwdown. Digital River is helping Core Health and Fitness bring its B2C store for home fitness products to life.
  • Felco SA – Felco is recognized as maker of high-quality, Swiss-made precision cutting and pruning tools. Digital River’s Merchant of Record and Seller Services solution has enabled greater efficiencies for Felco by offloading and simplifying its back-office processes.

Constant innovation for better client performance

Digital River’s solutions are constantly evolving to add more features and improve performance on behalf of clients. Q2 of 2021 was particularly busy including the addition of a new plugin on the marketplace which enables Digital River’s solution on the WooCommerce platform.

Additionally, Digital River unveiled the latest update to its extension available on the Magento Marketplace. The improvements include Tax ID management, store credit and VAT invoicing.

Digital River’s updated B2C LINK cartridge for Salesforce Commerce is also now live, adding line level regulatory fee landed cost functionality for cross border commerce as well global tax exemption support and other updates.

Expanded Buy Now, Pay Later options

As Buy Now, Pay Later (BNPL) payment options gain market share around the world, Digital River continues to expand its BNPL solutions across payment types as well as countries including:

PayPal Credit & Pay in 3

  • United Kingdom

PayPal Pay in 4

  • Australia (Pay in 4)
  • France (Pay in 4)


  • Belgium
  • Italy
  • Spain
  • Switzerland

Additionally, TreviPay, a global fintech company providing B2B brands a seamless ecommerce check-out experience with options for buyers to pay on their preferred terms, has expanded its line of credit program with flexible net term billing options. As a result, Digital River clients can now offer this branded line of credit program in 14 countries to provide B2B buyers a more consumer-like experience, while increasing conversion rates and brand loyalty.

You can view all of Digital River’s BNPL payment methods on our online Payment Method Guide.

Company recognition

Digital River was proud to be recognized in June as a finalist for the 2021 SIIA CODiE Awards in the category of Artificial Intelligence Driven Technology Solution. Digital River’s Smart Automatic Renewal Service helps subscription-based brands maximize revenue with a suite of intelligent tools designed to automatically optimize the subscription renewal process.

Also in Q2, Digital River was honored to receive a Top Workplaces National Culture Excellence award for Work Life Flexibility. This award is based on employee feedback from an anonymous, third-party engagement survey.

In June, the Star Tribune named Digital River a 2021 regional Top Workplace, an award that recognizes the most progressive companies in Minnesota based on employee opinions measuring engagement, organizational health and satisfaction.

Share the knowledge

Be sure to listen in to Commerce Connect, Digital River’s podcast showcasing the brightest minds in commerce who share their journey to success. Available wherever you get your podcasts.


About Digital River

With more than 25 years’ experience, Digital River has mastered global commerce. An industry disrupter from the start, our Global Seller Services simplify global commerce expansion to help companies of all sizes grow their revenue by offering shoppers a localized buying experience in over 200 destinations worldwide. Using our flexible APIs that combine payments, tax, fraud, and compliance into a single integrated solution, brands increase conversions, turning browsers into buyers as they sell anything to anyone, anywhere in the world. The chosen partner of more than 3,500 global brands across the Americas, Europe and Asia, Digital River is global commerce simplified. ​

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details, visit

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.


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