New Digital River Research Report Explores Growing Digital Games Opportunities in Eastern Europe
Reveals payment preferences, as well as player demographic and engagement factors across the MMO, social, mobile, digital PC, and digital console games markets
MINNEAPOLIS — Aug. 13, 2014 — Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, announced that it is releasing the results of a new research report — 2014 Eastern Europe Digital Games Market — at Gamescom, one of the largest trade fairs and events for interactive games in Europe. The report, which was commissioned by Digital River and conducted by SuperData Research, provides valuable insights into digital gaming revenue opportunities as well as player purchase preferences and buying trends in Eastern Europe. Digital River will be exhibiting at the conference, which is being held August 13-15, 2014, at the Cologne International Expocentre. Digital River’s booth space is located in Hall 4.2, Aisle A, No 020.
The research findings are based on SuperData’s syndicated data from a user base of 3.3 million Eastern European online gamers as well as a customized survey of approximately 1,100 respondents conducted earlier this year. Findings of the study addressed the following countries — Belarus, Czech Republic, Hungary, Poland, Russia, Turkey and Ukraine — and revealed:
- Russia, Turkey and Poland dominate 84 percent of the Eastern European digital games market, accounting for $1.9 billion of the estimated $2.2 billion in digital games revenue.
- Smaller EEU markets are key in strategic rollout for publishers as growth outpaces the larger Russian and Turkish markets.
- Growth in Eastern Europe is largely driven by social games and free-to-play massively multiplayer online (MMO) games.
- Developing and localizing for MMO female players is important in Russia, Turkey and Poland, where there is relatively high levels of participation.
- Payment preferences demand a custom strategy in Eastern European countries.
Click here http://driv.ws/36 for a free download of 2014 Eastern Europe Digital Games Market.
“The growing digital game market continues to create compelling opportunities for publishers and developers interested in entering the Eastern European countries,” said David Woolenberg, Digital River’s senior vice president, global sales for digital commerce. “The study looked at the MMO, social, mobile, digital PC and digital console games markets. With payment preferences, as well as player demographics and engagement factors varying by country and platform, the results reinforce that ecommerce success in this region will be tied to go-to-market and monetization strategies that are tailored to suit each geography individually.”
Founded in 2009, SuperData is the leading provider of market intelligence on free-to-play and digital games. By collecting behavioral data directly from publishers and developers, SuperData identifies key trends, establishes revenue estimates, and analyzes market changes for popular online games, including MMOs, mobile, and social games.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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