SAN DIEGO — Mar. 14, 2013— BlueHornet Networks, Inc., a leading enterprise email service provider and business unit of Digital River, Inc. (NASDAQ: DRIV), today released its 2013 Consumer Views of Email Marketing report: www.bluehornet.com/ConsumerViews2013. The results highlight important findings around consumer behavior and sentiment toward email marketing. The survey includes response data from a national panel of 1,000 U.S. consumers between the ages of 25 and 40 who live in urban or suburban areas.
Among the key survey findings:
In 2013, seven percent more consumers will consider opting down instead of unsubscribing when given the choice compared to 2012.
In addition to analyzing 2013 survey results, the report includes year-over-year comparisons of consumer research conducted by BlueHornet in 2012.
“By surveying similar demographic groups and asking several of the same questions each year, we’ve been able to identify shifts in how consumers view email marketing,” said Susan Tull, vice president of marketing for BlueHornet. “By including new questions for 2013, this year’s report provides marketers with useful data in understanding possible future trends and behavior patterns.”
To discuss the survey results in more detail, BlueHornet will host a live webinar on Thursday, Mar. 21, at 10:00 a.m. PDT/ 1:00 p.m. EDT. The webinar will showcase video interviews with consumers and highlight examples from retail email programs that support key takeaways and recommendations. Register at www.bluehornet.com/ConsumerViews2013Webinar.
BlueHornet’s Consumer Views of Email Marketing report was designed to give marketers added insight into:
About BlueHornet Networks, Inc.
BlueHornet Networks helps companies do email marketing differently. The world’s most talked-about brands partner with us to turn customers into raving fans. They rely on BlueHornet’s powerful, yet simple-to-use email technology, unique Support² service model, and proactive inbox deliverability management to rise above the noise and put their messages everywhere their customers are — whenever they want it. Founded in 2000, BlueHornet is headquartered in San Diego, Calif., and is a business unit of Digital River, Inc., the revenue growth experts in global cloud commerce. For more details, visit www.bluehornet.com, follow @bluehornetemail on Twitter or call 866-586-3755.