New White Paper from Digital River Offers Consumer and Market Insights into Building a Commerce of Things Business

Company Releases Gold Rush: Stake Your Claim in the Commerce of Things”

MINNEAPOLIS — Sept. 29, 2016 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, released its newest white paper (, “Gold Rush: Stake Your Claim in the Commerce of Things.” The white paper is a resource for businesses interested in going to market with and monetizing the more than 24 billion Internet-connected, smart devices that are forecasted to be in use by 2020.

“There is no meaningful revenue in the Internet of Things unless you monetize it and become a player in the Commerce of Things,” said James Gagliardi, Digital River’s vice president of solutions and innovation. “Without a business plan based on monetization, Internet-connected gadgets face a short shelf life and growing competition. Locking in consumer loyalty through subscription-based replenishment programs and other online service models is key to building generous recurring revenue streams.”

Digital River’s white paper offers consumer and market insights into building a Commerce of Things business. The paper explores:

  • The new digital lifestyle driving the Commerce of Things market opportunity;
  • Monetization models and go-to-market considerations;
  • The role of passive purchasing and micro-transactions, and the ecommerce operations and infrastructure needed to support them; and
  • The implications of unprecedented access to user data — and ability to strengthen customer relationships.

Click here ( for a free download of the white paper.

About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

 Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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