Ecommerce expert Brian Beck: COVID-19 is an Ecommerce Call to Action for B2B Brands

Brian Beck, managing partner of Enceiba, which helps brands build their Amazon programs, jokes about being on the wrong side of some of the first ecommerce efforts, even as his years of experience have made him one of the most sought-after B2B ecommerce advisors in the U.S. His new book, Billion Dollar B2B Ecommerce, is a guide for launching and growing a successful ecommerce business. In this edition of Commerce Connect, Brian issues a call to action for leaders of B2B brands - staying on the sidelines of ecommerce right now could risk the survival of your business. Find Brian's book at https://www.billiondollarb2becommerce.com/