Digital River Blog
Keep current with commerce, payments and marketing news, education and best practices.
By Scott Heimes / June 16, 2014

In a highly competitive economy and an era when digital communication channels have changed consumer expectations, branded manufacturers are focusing on new ways to build relationships and drive sales. Many have implemented online direct-to-consumer (DTC) sales channels to foster closer ties with their customers and open new revenue streams, and their efforts are generating significant…

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