Digital River Launches New MyCommerce Website for SMB Merchants


Website features an interactive Solution Finder tool designed to help merchants identify cloud commerce solutions tailored to their business needs

MINNEAPOLIS — Apr. 10, 2012 — Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, launched a new website that includes an interactive Solution Finder tool designed to help fast growing and entrepreneurial businesses explore multiple commerce platforms based on their business needs. Using the Solution Finder, online merchants can easily compare the features, functionality and market advantages among the four platforms that are part of Digital River’s MyCommerceâ„¢ solution, including Esellerate, RegNow, Share-it and SWREG. The platforms, which are based on a do-it-yourself model, are widely known for ease of use, customizable set-up options and launch paths that can have online businesses selling online in minutes and hours, rather than days.

The Solution Finder presents e-businesses with a few simple questions about their location, product type and target market. Based on the information submitted, the tool then recommends a solution tailored to those needs.

“Not all fast growing and entrepreneurial businesses have the same priorities, so having a tailored approach to deliver the right commerce solutions is critical,” said Manuel Heilmann, vice president of MyCommerce at Digital River. “Digital River’s more than fifteen years of experience in cloud commerce and solid understanding of what it takes to succeed online guided the development of the MyCommerce Solution Finder. This easy-to-use tool helps businesses remove the guess work when searching for a commerce solution so that they can quickly get their sites up and running.”

Digital River’s MyCommerce solution provides small-to-medium sized businesses with the functionality and sales channels they need to successfully build, manage and grow profitable online businesses on a worldwide basis. Each MyCommerce platform includes a proven payment gateway, advanced fraud prevention, customer service and other distinct advantages. To learn more about MyCommerce, visit www.mycommerce.com.

About Digital River, Inc.

Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support e-commerce operations for its MyCommerce solutions; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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