Explore the global markets where Digital River can accelerate your global expansion and revenue.
Accelerate your revenue with a new audience of customers throughout Ghana - without friction or complexity.
*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.
One of the larger economies of West Africa, Ghana is experiencing its first economic contraction in four years due to the Covid-19 pandemic. But positive signs are present, with the private sector growing 2.5% in the second half of 2020, and internet adoption continues to grow as more Ghanaians obtain smart phones. The country remains a target for international merchants interested in reaching the young, upwardly mobile audience of West Africa. Ghana’s attractiveness lies not only in the potential purchasing power of its citizens, but in the country’s investment in the development of stable political institutions and the rule of law.
More than 75% of all internet traffic is via mobile. Ecommerce marketplaces represent the fastest path to enter the Ghanaian market. Grocery, personal care, fashion, and consumer electronics dominate the Ghanaian ecommerce market. It’s important to note that Ghanaian government allows 100% foreign ownership of digital businesses interested in the Ghana market.
Ghanaian consumers prefer direct account transfers, cash, mobile, and PayPal vs. other payment options like digital wallets. Analysts expect that to change as ecommerce adoption grows.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available