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Accelerate your revenue with a new audience of customers throughout Greece - without friction or complexity.
Greece’s economy has struggled over the last 10 years as its financial crisis finally came to a head in 2009. While the country has rebounded, it still lags behind many of its EU peers (it’s the 16th largest economy in the EU). GDP has contracted 8.2%. In 2020 analysts cite Greece for its proactive and effective handling of the Covid-19 pandemic and expect a return to a growth path in 2021. Despite its challenges, Greece remains an attractive market: it’s backed by the EU, uses the Euro as its national currency, and has one of the more mature consumer sectors in the growing Mediterranean region.
In 2019, approximately 47% of the population has made at least one ecommerce purchase. 2019 purchases topped more than $2 billion. Pre-Covid-19, analysts predicted double-digit growth for the Greek ecommerce market over the next four years. National marketplaces are increasingly popular and are led by e-shop.gr, plasio.gr, and zara.com. Fashion dominates the ecommerce market with 34% of the total market, followed by food and personal care, consumer electronics and media, and home goods.
Greeks tend to prefer what they view as more secure and stable payment options. Pre-paid cards lead the way (over 50% of Greek consumers prefer this option), followed by credit cards, bank transfer, and digital wallets. digital wallet penetration is low and represents 1% of all ecommerce purchases. Popular payment options include Visa and MasterCard for credit, SEPA Direct Deposit, Ticket Premium (for live events – industry specific), and surprisingly and increasingly MINT.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available