Greece - Digital River - EN

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Accelerate your revenue with a new audience of customers throughout Greece - without friction or complexity.

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Why Sell into Greece?

Greece’s economy has struggled over the last 10 years as its financial crisis finally came to a head in 2009. While the country has rebounded, it still lags behind many of its EU peers (it’s the 16th largest economy in the EU). GDP has contracted 8.2%. In 2020 analysts cite Greece for its proactive and effective handling of the Covid-19 pandemic and expect a return to a growth path in 2021. Despite its challenges, Greece remains an attractive market: it’s backed by the EU, uses the Euro as its national currency, and has one of the more mature consumer sectors in the growing Mediterranean region.

In 2019, approximately 47% of the population has made at least one ecommerce purchase. 2019 purchases topped more than $2 billion. Pre-Covid-19, analysts predicted double-digit growth for the Greek ecommerce market over the next four years. National marketplaces are increasingly popular and are led by,, and Fashion dominates the ecommerce market with 34% of the total market, followed by food and personal care, consumer electronics and media, and home goods.

Supported Ecommerce Services in Greece

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital Physical

The Onshore Advantage™

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Local Currency
Local Payment Options
Local Acquiring
Local Transaction Routing
Local Business Registration
Local Merchant IDs

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Popular payment types in Greece

Greeks tend to prefer what they view as more secure and stable payment options. Pre-paid cards lead the way (over 50% of Greek consumers prefer this option), followed by credit cards, bank transfer, and digital wallets. digital wallet penetration is low and represents 1% of all ecommerce purchases. Popular payment options include Visa and MasterCard for credit, SEPA Direct Deposit, Ticket Premium (for live events – industry specific), and surprisingly and increasingly MINT.

Available payment types for Greece

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Greece

Fulfillment details for Greece

Cross-Border Fulfillment: Landed Cost is Available.

Calculation of duties and fees incurred when goods are shipped cross border.

In-Country Fulfillment: Not available

Ecommerce facts and figures
$311B GDP 10.73M Total Population 46% Internet Usage

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