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Accelerate your revenue with a new audience of customers throughout Guatemala - without friction or complexity.
*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.
Guatemala has the largest population in Central America. If trends continue, the country will surpass 20 million citizens by 2027. With an adult median age under 23 years, it’s an optimistic young market that has persevered through the strife of the 1980s and 1990s. The Guatemalan economy has been steadily growing by over 3.1% annual over the past decade. Guatemala features low unemployment and a government that’s working hard to overcome a history of corruption and unstable political and financial institutions.
The Guatemalan ecommerce market has spiked markedly since March 2020. In 2018, citizens spent more than $560 million on ecommerce goods and services from international brands and an additional $65 million from local online merchants. U.S.-based brands are highly favored by Guatemalan ecommerce shoppers. A significant portion of internet use and purchases flows through mobile devices. Guatemala, like many of its neighbors, doesn’t have the digital infrastructure of larger first-world nations.
Guatemalan consumers prefer personal debit and credit cards (Visa, MasterCard, and Amex), PayPal Latin America, ApplePay, and wire transfers. The top payment processors in Guatemala include PayPal Latin America, 2Checkout, and dLocal (a service that manages local wire transfers).
In Latin America, even though cash-based payments are hard to beat in ecommerce (with notoriously convenient kiosk cash payments methods such as Boleto Bancário, or OXXO setting the tone these days), central banks actively collaborate with the fintech environment and the government to create a climate of financial inclusion and offer unbanked citizens easy means of paying and purchasing online in faster and safer conditions.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available