Hungary - Digital River - EN

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Hungary

Accelerate your revenue with a new audience of customers throughout Hungary - without friction or complexity.

Why Sell into Hungary?

A former Soviet bloc nation located in the heart of Central Europe, Hungary has rapidly modernized since the fall of the Soviet Union.

Ecommerce market is on a growth trajectory unrivaled in many other parts of the world, rising 34% in 2019. Analysts note that the high growth rate may mean Hungary is reaching a point of saturation, with 46% of Hungarians having made an ecommerce purchase at the end of 2019. Ecommerce dominates in fashion, consumer electronics and media, grocery and personal care, and large appliance. International merchants should know that when it comes to physical goods, Hungarians are extremely picky about delivery time. They have shown a willingness to pay higher shipping costs if it the merchant can guarantee faster delivery of product.

The Covid-19 epidemic is expected to push the Hungarian ecommerce market past $1.5 million by the end of 2020.

Processing Currency
Available currencies will depend on the payment method provider, as well as any regulatory restrictions.

HUF

Available Product Categories
Digital River can support the sales of these types of products for this specific market.

Digital


Where can companies sell into Hungary from?


Popular payment types in Hungary

51% of Hungarians prefer non-cash payment methods: 19% pay with cash, and the remainder through a variety of digital wallet solutions.


Available payment types for Hungary
The list below represents the current categories of payment options Digital River supports for this market.


Payment methods for Hungary


Fulfillment details for Hungary

Cross-Border Fulfillment: Landed Cost is Available.

Calculation of duties and fees incurred when goods are shipped cross border.


In-Country Fulfillment: Not available

eCommerce facts and figures
$163.5B GDP 9.8M Total Population 1% Internet Usage

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