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Country Guide

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Accelerate your revenue with a new audience of customers throughout Hungary - without friction or complexity.

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Use the report builder to add this information to a downloadable pdf. You will be able to modify your selection(s) as you go in the ribbon at the bottom of the page.

Why Sell into Hungary?

A former Soviet bloc nation located in the heart of Central Europe, Hungary has rapidly modernized since the fall of the Soviet Union.

Ecommerce market is on a growth trajectory unrivaled in many other parts of the world, rising 34% in 2019. Analysts note that the high growth rate may mean Hungary is reaching a point of saturation, with 46% of Hungarians having made an ecommerce purchase at the end of 2019. Ecommerce dominates in fashion, consumer electronics and media, grocery and personal care, and large appliance. International merchants should know that when it comes to physical goods, Hungarians are extremely picky about delivery time. They have shown a willingness to pay higher shipping costs if it the merchant can guarantee faster delivery of product.

The Covid-19 epidemic is expected to push the Hungarian ecommerce market past $1.5 million by the end of 2020.

Localized Shopping Experiences in Hungary

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital Physical

Preferred currency
Popular payment options
Intelligent transaction routing
Established tax registration

Logistics Support for Hungary

Our global logistics solution works in concert with your existing supply chain. No need to secure new carriers and warehouses. Gain faster, more economical shipping options to reach new customers around the globe.

Cross-border shipping
Landed cost guarantee

Popular payment types in Hungary

51% of Hungarians prefer non-cash payment methods: 19% pay with cash, and the remainder through a variety of digital wallet solutions.

Hungary Available payment types for Hungary

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Hungary

Ecommerce facts and figures
$163.5B GDP 9.8M Total Population 1% Internet Usage

Popular Languages

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