Hungary - Digital River - EN

Country Guide

Explore the global markets where Digital River can accelerate your global expansion and revenue.

Payment Method Guide
Country Guide

Not all countries or territories may be represented. Some may not be available due to embargoes or other restrictions. For further information please contact us.

Start Selling Into
Add to report builder
Selection Added
Start Selling Into


Accelerate your revenue with a new audience of customers throughout Hungary - without friction or complexity.

Add to report builder
Selection Added
How does this work?
Use the report builder to add this information to a downloadable pdf. You will be able to modify your selection(s) as you go in the ribbon at the bottom of the page.

Why Sell into Hungary?

A former Soviet bloc nation located in the heart of Central Europe, Hungary has rapidly modernized since the fall of the Soviet Union.

Ecommerce market is on a growth trajectory unrivaled in many other parts of the world, rising 34% in 2019. Analysts note that the high growth rate may mean Hungary is reaching a point of saturation, with 46% of Hungarians having made an ecommerce purchase at the end of 2019. Ecommerce dominates in fashion, consumer electronics and media, grocery and personal care, and large appliance. International merchants should know that when it comes to physical goods, Hungarians are extremely picky about delivery time. They have shown a willingness to pay higher shipping costs if it the merchant can guarantee faster delivery of product.

The Covid-19 epidemic is expected to push the Hungarian ecommerce market past $1.5 million by the end of 2020.

Supported Ecommerce Services in Hungary

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital Physical

The Onshore Advantage™

Go global, be local. The Onshore Advantage™ optimizes your authorizations and eliminates unexpected foreign transaction fees. Learn more.

Local Currency
Local Payment Options
Local Acquiring
Local Transaction Routing
Local Business Registration
Local Merchant IDs

Explore other markets that can sell into Hungary

Popular payment types in Hungary

51% of Hungarians prefer non-cash payment methods: 19% pay with cash, and the remainder through a variety of digital wallet solutions.

Available payment types for Hungary

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Hungary

Fulfillment details for Hungary

Cross-Border Fulfillment: Landed Cost is Available.

Calculation of duties and fees incurred when goods are shipped cross border.

In-Country Fulfillment: Not available

Ecommerce facts and figures
$163.5B GDP 9.8M Total Population 1% Internet Usage

Popular Languages

Interested in selling into a specific market?

Choose a country or region to learn about ecommerce between United States and other countries/territories.

Choose Location

Report Builder