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Accelerate your revenue with a new audience of customers throughout Italy - without friction or complexity.
Italy and its economy has been hit hard by the Covid-19 pandemic. Despite the scale of the tragedy, it remains a stable member of the EU, with a culture that places high value on many of the products that have become popular ecommerce purchases. A country of defined and different regions, Italian industry resides primarily in the north. The south, including Sicily, has traditionally lagged behind in northern neighbors in terms of purchasing power.
As of 2019, Italy represents the 15th largest ecommerce market in the world. 2019 growth rates of 16% will look weak compared to 2020 numbers due to Covid-19. Italians tend to use ecommerce marketplaces primarily for the purchase of consumer electronics, fashion, toys and hobby items, and large appliances and furniture. Amazon.it dominates the market, but is followed closely by more local ecommerce marketplaces. For brands looking to sell direct, it should be known that apple.com ranks third behind amazon.it and zalando.it.
Italian consumers are more likely to use a digital wallet online more than any other method. PayPal will satisfy a wide range of customers. Visa and Mastercard are also important options to include.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Leverage Digital River's industry leading suite of API's to utilize your existing fulfillment partner or select from one of our Pre-integrated Fulfillment Partners: