Italy - Digital River - EN

Country Guide

Explore the global markets where Digital River can accelerate your global expansion and revenue.

Payment Method Guide
Country Guide

Not all countries or territories may be represented. Some may not be available due to embargoes or other restrictions. For further information please contact us.

Start Selling Into
Add to report builder
Selection Added
Start Selling Into


Accelerate your revenue with a new audience of customers throughout Italy - without friction or complexity.

Add to report builder
Selection Added
How does this work?
Use the report builder to add this information to a downloadable pdf. You will be able to modify your selection(s) as you go in the ribbon at the bottom of the page.

Why Sell into Italy?

Italy and its economy has been hit hard by the Covid-19 pandemic. Despite the scale of the tragedy, it remains a stable member of the EU, with a culture that places high value on many of the products that have become popular ecommerce purchases. A country of defined and different regions, Italian industry resides primarily in the north. The south, including Sicily, has traditionally lagged behind in northern neighbors in terms of purchasing power.

As of 2019, Italy represents the 15th largest ecommerce market in the world. 2019 growth rates of 16% will look weak compared to 2020 numbers due to Covid-19. Italians tend to use ecommerce marketplaces primarily for the purchase of consumer electronics, fashion, toys and hobby items, and large appliances and furniture. dominates the market, but is followed closely by more local ecommerce marketplaces. For brands looking to sell direct, it should be known that ranks third behind and

Supported Ecommerce Services in Italy

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital Physical

The Onshore Advantage™

Go global, be local. The Onshore Advantage™ optimizes your authorizations and eliminates unexpected foreign transaction fees. Learn more.

Local Currency
Local Payment Options
Local Acquiring
Local Transaction Routing
Local Business Registration
Local Merchant IDs

Explore other markets that can sell into Italy

Popular payment types in Italy

Italian consumers are more likely to use a digital wallet online more than any other method. PayPal will satisfy a wide range of customers. Visa and Mastercard are also important options to include.

Available payment types for Italy

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Italy

Fulfillment details for Italy

Cross-Border Fulfillment: Landed Cost is Available.

Calculation of duties and fees incurred when goods are shipped cross border.

In-Country Fulfillment: Leverage Digital River's industry leading suite of API's to utilize your existing fulfillment partner or select from one of our Pre-integrated Fulfillment Partners:

Ecommerce facts and figures
$2.1T GDP 60M Total Population 100% Internet Usage

Popular Languages

Interested in selling into a specific market?

Choose a country or region to learn about ecommerce between United States and other countries/territories.

Choose Location

Report Builder