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Country Guide

Not all countries or territories may be represented. Some may not be available due to embargoes or other restrictions. For further information please contact us.

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Accelerate your revenue with a new audience of customers throughout Italy - without friction or complexity.

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Use the report builder to add this information to a downloadable pdf. You will be able to modify your selection(s) as you go in the ribbon at the bottom of the page.

Why Sell into Italy?

Italy and its economy has been hit hard by the Covid-19 pandemic. Despite the scale of the tragedy, it remains a stable member of the EU, with a culture that places high value on many of the products that have become popular ecommerce purchases. A country of defined and different regions, Italian industry resides primarily in the north. The south, including Sicily, has traditionally lagged behind in northern neighbors in terms of purchasing power.

As of 2019, Italy represents the 15th largest ecommerce market in the world. 2019 growth rates of 16% will look weak compared to 2020 numbers due to Covid-19. Italians tend to use ecommerce marketplaces primarily for the purchase of consumer electronics, fashion, toys and hobby items, and large appliances and furniture. dominates the market, but is followed closely by more local ecommerce marketplaces. For brands looking to sell direct, it should be known that ranks third behind and

Localized Shopping Experiences in Italy

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital Physical

Preferred currency
Popular payment options
Intelligent transaction routing
Established tax registration

Logistics Support for Italy

Our global logistics solution works in concert with your existing supply chain. No need to secure new carriers and warehouses. Gain faster, more economical shipping options to reach new customers around the globe.

Cross-border shipping
In-country shipping
Landed cost guarantee

Ingram (IT)

Popular payment types in Italy

Italian consumers are more likely to use a digital wallet online more than any other method. PayPal will satisfy a wide range of customers. Visa and Mastercard are also important options to include.

Italy Available payment types for Italy

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Italy

Ecommerce facts and figures
$2.1T GDP 60M Total Population 100% Internet Usage

Popular Languages

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